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Breakfast Club: Shared Lessons in Audience Innovation - April 4

April 4, 2012 - 5:00am

The Engage 2020 Innovation Grants Program was an initiative created by The Philadelphia Foundation and the Cultural Alliance to stimulate marketing innovation in the Greater Philadelphia Region. The goal was to fund projects that addressed one or more of the findings of Research Into Action.

Join us for this special Breakfast Club as we learn how two organizations involved in the Engage 2020 Innovation Grant Program addressed issues in audience development and implemented projects and evaluated success.

Our program will begin with presentations from the following organizations, followed by an open Q&A session:

  • Mendelssohn Club of Philadelphia: Giving Audiences a Voice
  • Walnut Street Theatre: Inspiring Teens and Adults to Connect with Theater

Presentations will focus on key findings from the project each organization conducted and how these findings have shaped their audience development strategies. Particularly, how has the research altered the way they think about their audiences and how have they put the results from this research into action.

To read about all of the projects funded by the Innovation Grants program, please click here.

Registration and continental breakfast begin at 8:30am, the presentation will begin at 9:00am.

 
The Engage 2020 Innovation Grants Program was created by The Wallace Foundation, The Pew Charitable Trusts, The Philadelphia Foundation and the Greater Philadelphia Cultural Alliance.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

Event Details

April 4, 2012 - 5:00am

Registration Information

Event Fee:
$15 Member, $30 Non members
Contact Name: 
Melissa Cooper
Contact Phone: 
(215) 399-3524