Director Of Marketing and Sales

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Gretna Theater

The Director of Sales and Marketing position is responsible for planning and implementing a sales and marketing strategy to deliver short and long-term financial targets that maintain existing markets while attracting new patrons by performing the following.

Essential Functions:

  1. Develop and implement strategic sales and marketing plans and forecasts to drive profitability for the theatre.
  2. Establish annual sales and marketing plan with outcomes and supporting indicators to monitor progress against targets, determine effectiveness and adjust tactics as needed.
  3. Manage sales/marketing operating budgets.
  4. Develop and manage key strategic partners – area restaurants and businesses, organizations, etc.
  5. Oversee and manage integrated marketing/communications channels including website, social media, electronic newsletter with distribution schedule, and supporting communication channels (print, radio, television).
  6. Work with Executive Producer and graphic designer to create all marketing and branding materials.  
  7. Manage all advertising including but not limited to print, radio, tv, direct mail and email, social media, etc.
  8. Oversee and evaluate market research and regional environment and adjust sales and marketing strategy to meet changing conditions.
  9. Present annual recommendations to Executive Producer on the sales and marketing strategy. 
  10. Collect and manage all program advertisements. Work with graphic designer to create programs
  11. Manage group and outreach sales.


  • History of non-profit or corporate marketing and sales experience.
  • Strong Communication Skills.
  • Digital Platforms Proficiency, including Adobe Suite, Microsoft 365, Mail Chimp and all social media platforms
  • Detail oriented with the ability to work in a fast-paced, exciting work environment.
  • Passion for theatre and the performing arts.
  • Creativity, with the ability to think outside the box and collaborate with a team to develop plans and strategies to grow the business.

Gretna Theatre is an Equal Opportunity Employer. We do not discriminate based on race, creed, color, religion, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), age, national origin, ancestry, disability, sexual orientation, gender identity, military or veteran status, or any other classification protected by federal, state or local law. 

To Apply

Application Process Applicants are asked to submit a cover letter, resume/CV, and three references to