Primary tabs

Penn Museum Director of Marketing and Communications

Penn Museum

ESSENTIAL FUNCTIONS:

Organizational leadership.

  • Serve as a key member of the Museum’s senior leadership team, contributing to strategic planning, master planning and other organization-wide initiatives, and leading Museum-wide initiatives as appropriate.
  • Lead decision-making on strategy and pricing for paid general admission, Membership, Sponsorship, public events, group sales, and corporate events, collaborating with colleagues in Visitor Services, Membership, Corporate Relations, Public Programs, Group Sales, and Facility Rentals.
  • Serve as a primary staff liaison to the Board’s Business Development Committee.
  • Represent the Museum to a broad range of constituencies including media, Board, donors, senior corporate executives, government officials and community leaders, and museum professionals.
  • Lead management and evolution of the Museum’s overall brand.

Staff leadership:

  • Provide leadership for five marketing, communications, and graphics/creative staff to attract, develop, and retain high quality professionals.

Marketing/Public Relations:

  • Develop and oversee annual marketing and public relations strategy, including earned media relations, website and social media and development and placement of all advertising and paid media to:
    • Drive paid attendance – general admission, membership, public programs attendance (approximate budget of 250,000 visitors annually)
    • Position the Museum effectively in the community and with key constituencies.
    • Raise the Museum’s profile locally and nationally.
  • With Director of Learning and Public Engagement, develop and oversee annual “Featured Experience” programs as mission- and attendance-driver.
  • Support (and develop as appropriate) specialized marketing efforts including retail, rental events, and Development initiatives. 

Work collaboratively with:

  • The University of Pennsylvania Health System (UPHS) to drive awareness of and visitation through an underwritten UPHS program offering complimentary admission to all HUP and CHOP patients, staff, and visitors.
  • Any and all restaurant partners for the Museum to drive visitation and revenue through dining and tour programs.
  • Public programs community partners to drive programs attendance from their stakeholders.
  • Arts centers and organizations across the Penn campus, to drive awareness and visitation for Arts and Culture@Penn.
  • Lead development of all annual visitor attendance budgets.
  • Develop revenue budgets and pricing decisions for general paid attendance sales and consignment; establish and chair a group of relevant colleagues to set pricing for certain categories of group sales, membership, public programs, and sponsorship.
  • Leverage data and analytics to drive insights and inform strategy and tactics:
    • Develop and measure key metrics around the business.
    • Contribute heavily to business intelligence strategy.
    • Develop segmentation, competitive analysis/market intelligence, pricing, promotions across areas of responsibility.
  • Oversee corporate marketing sponsorship program, including:
    • Identifying and cultivating new corporate partnership opportunities, negotiating new contract terms.
    • Engagement, enhancement and execution of contract deliverables throughout the year.  Work across the organization to ensure deliverables are being addressed.
    • Understanding renewal cycles and directing renewal negotiations with existing partners.
  • Oversee planning and operations for Creative Department responsible for:
    • On-site environmental graphics.
    • Print/digital materials for departments across the organization.
    • Marketing-based graphics designed for a variety of platforms including digital, outdoor, television, out of home, and others as needed

SKILLS AND ABILITIES REQUIRED:

Bachelor's degree (BA/BS) from four-year college or university, plus 10 or more years of relevant experience, MBA/Master's degree preferred; or equivalent combination of education and/or experience. Demonstrated background as a marketing professional with sound grounding in all aspects of managing and leading the marketing mix. Demonstrated success in positioning brands or attractions within highly competitive categories or geographies; knows how to synthesize research and information to create compelling marketing programs. Proven ability to inspire the best from key support areas such as sales, communications, and key vendors and partners. Has thorough knowledge of using communications and public relations to create compelling competitive differentiation. Familiar with niche marketing, entertainment marketing, long-term brand building, as well as classic consumer marketing. A person who is classically trained in sophisticated marketing techniques, new product development and introduction, and brand building. Demonstrates a balance of strategic insight and tactical excellence. Demonstrated ability to work effectively across levels within and outside an organization, from front-line staff to Board, and high-level corporate, foundation and government officials.

Must pass criminal background check and Pennsylvania Child Abuse Clearance.

Education Level: 
Bachelors Degree Required