Social Media & Digital Marketing Manager

National Liberty Museum

The National Liberty Museum is seeking a Social Media & Digital Marketing Manager to oversee social media and digital content.  Reporting directly to the Director of Marketing, this position will work in collaboration with all departments within the Museum to craft engaging stories that resonate with the Museum’s audiences.

 

KEY RESPONSIBILITIES:

  • Develop a social media and digital marketing strategy with clear metrics designed to increase NLM brand awareness and visitor engagement among a wide range of audiences
  • Manage social media channels for the Museum including Instagram, Facebook, Twitter LinkedIn, YouTube, etc.
  • Manage all steps of marketing email creation and dissemination process
  • Monitor social media platform comments and submissions
  • Help assess the suitability and relevancy of new social platforms 
  • Assist in strategically planning the marketing calendar
  • Manage photography and video creation for social media
  • Oversee the planning and logistics for social media influencer events
  • Handle list management including data capture and segmentation
  • Assist with Google Adwords ad creation and keyword list building
  • Assist with processing invoices and tracking budgets as related to duties
  • Perform other duties as requested

 

QUALIFICATIONS:

  • 2+ Years of proven work experience in Social Media and/or Digital Marketing
  • Strong writing and communications skills with experience writing for a variety of platforms
  • Experience using social media scheduling, monitoring, and engagement tools, e.g., Hootsuite, Sprout Social, etc.
  • Proven abilities in project management and meeting deadlines
  • Ability to think strategically and creatively
  • Photography and video creation experience
  • Working knowledge of website analytics tools (e.g., Google Analytics)
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

Job Type: Full-time

 

Education:

 

 Bachelor's (Preferred)

 

To Apply

HOW TO APPLY

 

Send cover letter, resume, salary requirements and writing samples to jobs@libertymuseum.org or fax same to 215-925-3800. No phone calls please