Our STAMP program, which offers free admission to Philadelphia teens ages 14-19, continued to grow this year, with over 12,000 teens enrolled. The Teen Council created STAMP Audio tours powered by CultureSpots, and over 250 teens attended STAMP on the Parkway on May 28, a 5-museum scavenger hunt with a dance party at The Barnes Foundation.
On Giving Tuesday in November, through individual donations, prize money from Razoo, and our generous matching grants from Joanne Harmelin and a donor advised fund from The Philadelphia Foundation, we raised $15,846 for STAMP.
With the new and improved Phillyfunguide.com website launched in late FY2014, Phillyfunguide and Funsavers have begun running quarterly promotions sponsored by PNC Arts Alive that offer exclusive half-price deals, social media contests, and more robust editorial content to attract new visitors and ticket buyers to the site. The most popular FY2015 promotion, the PNC Arts Alive Winter Spectacular, brought in over $42,000 in earned revenue for participating cultural groups and the Alliance.
44% increase in
monthly traffic from
June 2014 to June 2015
Coming Fall 2015, our Phillyfunguide suite will expand to include Phillyfunperks, a loyalty app which will use the principles of gamification to engage arts consumers and incentivize new cultural participation through discounts and loyalty points. Supported by a seed grant from The Barra Foundation, this new program will also capture previously undocumented data on consumer cultural activity.