Do you often find your box office struggling with filling last minute seats, and offering a large discount to get people in the door? Worried about the long-term effects of training people to wait? In this half-day session, arts consultant and consumer psychologist Ron Evans will lead us through an exploration of smart discounting strategies and how patrons react to them.

For nearly 60 years the artist Andrew Wyeth spent every fall and winter in Chadds Ford, Pa., among the hills where colors changed from tawny to russet, and — in the dead of winter — to a sharp, brittle white. Here, in the place where he was born, his fascination with the landscapes and the people never flagged.