Join us for a seminar that will provide the keys to serving senior audiences and customers with disabilities. These two segments provide significant opportunities for the cultural community and yet are underserved. Learn how to make sure all customers are treated with respect and that first-time customers become long-term patrons.
with Mimi Kenney Smith, VSA Arts of Pennsylvania
Serving senior audiences and customers with disabilities provides significant opportunities for the cultural community. According to a 1998 Department of Labor statistic, more than 20 million families in the U.S. have at least one member with a disability. The estimated buying power for people with disabilities is over a trillion dollars and seniors with disabilities control up to 40% of the personal assets in America. Yet, when speaking with patrons with disabilities, their primary concern is not for the quality of the ramp or the captioning; it is for the quality of the customer service. This seminar will provide the keys to making sure that all customers are treated with respect and that first-time customers become long-term patrons.
This workshop is presented by Independence Starts Here, a community wide cultural-access initiative led by VSA Arts of Pennsylvania and Art-Reach in partnership with the Greater Philadelphia Cultural Alliance and Philadelphia Corporation for Aging as part of Celebrate Arts & Aging.
