Top 10 Cultural Alliance Moments of 2014 (In No Particular Order)

2014 was a busy one for us. Looking back, here are some of our favorite moments!

Cultural Alliance New Year's Resolutions for 2015

We have big plans this year! Here are just a few.

2014 Patron Loyalty Study

The 2014 Patron Loyalty Study: Loyalty By the Numbers, examines the financial transactions (including tickets, memberships and donations) of almost a million Greater Philadelphia households, using seven years of data from 17 major cultural attractions in the region. One of the key findings of the report is that, despite the sector’s focus on developing new audiences, the erosion of current audience loyalty represents one of the most significant financial risk for cultural groups.

The study found that less than 3% of patrons generated over 62% of total patron revenue. However, spending by this small but powerful group of patrons declined12 % throughout the study, driven by a decline in primarily donor activity/revenue.

Phillyfunguide Partners with OACCE to give City Employees Access to Funsavers

The Cultural Alliance has partnered with the Mayor's Office of Arts, Culture and the Creative Economy (OACCE) to provide city employees access to Funsavers half-price discounted tickets. City employees will receive offers in their monthly city newsletter, and offers will be promoted on OACCE's website at creativephl.org/funsavers.

PHILO Project Produces Free Professional Videos for Philadelphia's Small Nonprofits

A startup called the PHILO Project provides small nonprofits in the Philadelphia region with consultation, shooting, writing, graphics and editing of professional-quality video for free.

2014 Fun Packs Memberships and Subscriptions

Increase advance sales and introduce new audiences to your organization by participating in the Funsavers Fun Packs subscriptions and memberships promotion! The deadline to participate is Friday, August 15.

Advertise in this Fall's Funsavers Fun Packs

Advertise in this fall's Funsavers Fun Packs for subscriptions and memberships, and promote your organization or event to over 100,000 arts & culture enthusiasts. Your ad will be featured in the 4 Fun Packs emails sent out this September and will also be featured on the Fun Packs page on Phillyfunguide.com.

The Philadelphia Artists Summit: A Grassroots Brainstorm

If you are an artist and/or arts administrator in Philadelphia there is a high chance you have been talking about the Charlotte Ford interview in the FringeArts blog.

Staff Picks: Where to Send Philly Visitors

As reported by the Philadelphia Business Journal yesterday, a study by the U.S. Department of Commerce’s Office of National Travel and Tourism has cited Philadelphia as the 13th most visited city in the U.S., up one spot from last year!

Looking to Increase Your Audience? Join Audience Analytics!


Audience Analytics is a strategic audience-development tool that helps arts and cultural organizations better understand and deepen their relationships with their current audiences and gain insight and access to potential new audiences. The tool is based on a community database of arts and cultural consumers compiled from participating organizations and exists in eMerge, an online tool developed by our partner on this program, TRG Arts.

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