Jonah Lehrer, journalist and author of Proust Was a Neuroscientist and How We Decide will discuss his new book, Imagine: How Creativity Works. Lehrer debunks the myth that creativity is a gift possessed by few and unveils the secret of successful collaborations. He will share how we can make our companies more productive, our neighborhoods more vibrant, and our schools more effective.

Jonah Lehrer, journalist and author of Proust Was a Neuroscientist and How We Decide will discuss his new book, Imagine: How Creativity Works. Lehrer debunks the myth that creativity is a gift possessed by few and unveils the secret of successful collaborations. He will share how we can make our companies more productive, our neighborhoods more vibrant, and our schools more effective.

In addition, a panel of experts, moderated by University of the Arts President Sean Buffington, will explore how companies can incorporate creativity into the workplace.

Panelists to date include:

Christopher S. Clark, President, Fiberlink

Harold Hambrose, Founder & CEO, Electronic Ink, Inc

Ria Walsh, Vice President, GWS US Operations, SEI

Jerry (Yoram) Wind, Lauder Professor; Academic Director, The Wharton Fellows Program at the University of Pennsylvania

A book signing with Jonah Lehrer will take place after the event. Imagine: How Creativity Works will be released on March 20, 2012 and will be available for purchase at the program. 

Parking is available in the Penn Park parking lot on 31st under the Walnut Street Bridge for $8.