Audience Analytics

Audience Analytics (formerly known as the List Co-Op) is a strategic audience development tool that helps arts and cultural organizations understand their current audiences to help deepen those relationships, while providing insight and access to potential new audiences. This tool is based on a community database of arts and cultural consumers compiled from participating organizations. 

Through our partnership with TRG Arts, participating organizations are able to use the eMerge system (soon to be TRG Data Center) to conduct research and analysis on their patron lists to better understand their audiences and larger trends in cultural participation. Audience Analytics also provides participating organizations with a streamlined way to trade patron lists with other cultural groups in the region to develop new audiences and keeps the data up to date and in compliance with postal standards for non-profit mailings.  The Cultural Alliance occasionally conducts research on aggregated anonymous data from the database to report on attendance trends and to provide insight for our advocacy efforts.

Join Audience Analytics

Interested in joining? Check out this page for eligibility, list of participants, and a link to the registration form. 

Next Deadline to Join: October 31, 2014

  • Understand your audience and stakeholders
  • Improve marketing effectiveness 
  • Trade mailing lists with other arts & cultural organizations
  • Keep your data up-to-date with National Change of Address (NCOA)

Audience Analytics Account Types

Two Participation Options to Choose From! We’ve recently made some changes to this program. With over 160 cultural groups participating in this program, each with their own marketing needs and interests; we’ve created two participation options for groups to choose from; Standard Account and an Advanced Account

Data Management & Submission Instructions

Organizing your data is the most important part of participating in this program. This is your source of information on the data submission process, when to upload data and your guide to getting the most out of the free NCOA cleanings. 

Micro Grants for Direct Mail Innovation

The Micro Grants for Direct Mail Innovation provides project-based grants for the experimentation and implementation of new direct-mail marketing strategies. Grants will be awarded in amounts no greater than $4,000 to organizations that are current participants in 2015 Audience Analytics program and who have an innovative idea on their direct marketing strategies. This grant is designed to provide risk funds to test the direct-mail ideas that your organization has, but has lacked the resources to execute.

Application Due: October 24, 2014 

Audience Analytics Resources

A list of resources and documents to help enhance your experience with Audience Analytics and eMerge. We will continue to add to this list, so be sure to check back. 

For questions about this program or to learn how to sign-up, please contact Britney Hines, Programs Coordinator at the Greater Philadelphia Cultural Alliance at or (215) 399-3524

Audience Analytics is supported by the Pew Charitable Trusts.