Audience Analytics

Audience Analytics (formerly known as the List Co-Op) is a strategic audience development tool that helps arts and cultural organizations understand their current audiences to help deepen those relationships, while providing insight and access to potential new audiences. This tool is based on a community database of arts and cultural consumers compiled from participating organizations. 

Through our partnership with TRG Arts, participating organizations are able to use the eMerge system (soon to be TRG Data Center) to conduct research and analysis on their patron lists to better understand their audiences and larger trends in cultural participation. Audience Analytics also provides participating organizations with a streamlined way to trade patron lists with other cultural groups in the region to develop new audiences and keeps the data up to date and in compliance with postal standards for non-profit mailings.  The Cultural Alliance occasionally conducts research on aggregated anonymous data from the database to report on attendance trends and to provide insight for our advocacy efforts.

Join Audience Analytics

Interested in joining? Check out this page for eligibility, list of participants, and a link to the registration form. 

  • Understand your audience and stakeholders
  • Improve marketing effectiveness 
  • Trade mailing lists with other arts & cultural organizations
  • Keep your data up-to-date with National Change of Address (NCOA)

Renewal for Audience Analytics

Early Renewal begins March 1st and ends April 30th 2015.

Audience Analytics has recently changed and introduced a fee to participate. Due to increased capacity needs and the new Data Center this cost has been introduced to ensure the quality of the Data Center for all participants. Your organizations fee is based on your budget size.

Operational Budget Renew before April 30, 2015 Renew After April 30
$500,000 and below $200 $225
$500,001-$1,000,000 $400 $450
$1,000,001-$5,000,000 $650 $750
$5,000,000+ $900 $1,125

Data Management & Submission Instructions

A NCOA cleaning is scheduled to begin May 4th.

Organizing your data is the most important part of participating in this program. This is your source of information on the data submission process, when to upload data and your guide to getting the most out of the free NCOA cleanings.

Audience Analytics Resources

A list of resources and documents to help enhance your experience with Audience Analytics and Data Center. We will continue to add to this list, so be sure to check back. 

For questions about this program or to learn how to sign-up, please contact Britney Hines, Programs Coordinator at the Greater Philadelphia Cultural Alliance at or (215) 399-3524

Audience Analytics is supported by the Pew Charitable Trusts.