Primary Function: Reporting to the Director of Marketing & Brand Engagement, the Brand Engagement Manager serves several key roles in the Barnes’s growing Marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’s brand reputation and relevance in art and education while communicating its programming to diverse audiences. Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel's features. Manager is a key cross-functional content liaison for the Barnes’s internal constituents, including but not limited to: Advancement, Membership, Community Engagement and Public Programs, Education, Conservation, Library and Archives, Design and Editorial, Curatorial, Visitor Services, and the Barnes Shop. Manager plays a leadership role in the Barnes’ Brand Content Team, including leading regular meetings and reporting to senior and executive teams.
