50% off Audience Analytics Advanced Accounts

LIMITED TIME OFFER: Upgrade to an Advanced Audience Analytics Account by January 15th at 50% off the listing price!

Pricing:

Organization Budget Member Rate Non-Member Rate
Under $100,000 $100  $50 $200 $100
$100,001 - $500,000 $150 $75 $300 $150
$500,001-$1,000,000 $300 $150 $500 $250
$1,000,001-$5,000,000 $500 $250 $750 $375
$5,000,001+ $750 $375 $1250 $625

 

 

 

 

 

UPGRADE

 

Advanced Account Features:

Unlimited Access to Data Upload Wizard

  • Update your data in real time. Once you collect a new list of patrons upload them immediately without waiting for the next submission opportunity (August and January for Standard Accounts) or contracting TRG to independently upload new segments at ($100/file).

One Complimentary Key Metric Report or Response Report

  • Response Report: Be a savvy marketer and learn from your next campaign with a response report. TRG’s Response Reports identify high-performing segments, showing you where a targeted follow-up campaign could grow your revenue without mailing unproductive segments again. Use Response Reports and build a direct mail strategy that evolves across multiple campaigns in a season.
  • Key Metric Report: Gain an understanding of your organization’s Total Active Households, Attrition, and New-to-File for each season. Click here to download an example Key Metric Report.

Advanced Best Practice Workshop w/ TRG Arts

  • Learn how to utilize all that eMerge has to offer with a special Best Practices Workshop exclusively for Advanced Account users. This workshop will be led by TRG Arts’ President and CEO, Jill Robinson on Wednesday, January 29, 2014

Key Benefits of Audience Analytics: 

Understand your audience and stakeholders

  • Audience Analytics lets you analyze your own lists to find out more about your audiences including demographic information, buying habits, as well their attendance at other arts and cultural organizations. It can also help you to analyze the crossover between your audiences and your donors. TRG appends demographic information to approximately 70% of the data supplied at no additional charge, which allows participating organizations to pull free demographic reports.

Improve marketing effectiveness 

  • By better understanding where audiences are coming from and what activities they enjoy, organizations can tailor their message and target their outreach to not only engage new patrons, but get current patrons to return more often. 

Trade mailing lists with other arts & cultural organizations

  • Audience Analytics gives you access to over 2.2 million culturally active households and simplifies the direct mail list trading process with other organizations to help you reach potential new audiences. Each organization maintains 100% control of their data through a permission-based request process.

 Keep your data up-to-date with NCOA

  • The data in the database is run through the US Post Offices’ National Change of Address (NCOA) on a quarterly basis to ensure that you have the most current mailing address information. This reduces the number of returned pieces you receive from a mailing and keeps you compliant with new regulations regarding standard bulk mail. 
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