The Art of Nonprofit Story-Telling: In Writing, Orally & Digitally with Eric Wichner - March 24

One of the most effective tools a nonprofit has to raise funds and win support is through story-telling. It is an art that can be shared via publications and direct mail; verbally, from the elevator speech to a funder presentation; and online, using today's social networking tools. A well-told story inspires and compels action and distinguishes your organization from the masses. This course will explore the factors that make each type of presentation successful, so that you are utilizing all these communication tools effectively, maximizing support for your organization through skilled external communications.