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Writing Thank Yous the Inspire Future Gifts

December 7, 2011 - 8:00am

Research proves that thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success.

During this webinar, we'll look at several typical thank-you letters that just don't cut it (you've probably received ones like this yourself, and maybe even sent some like them!).

We'll look at ways to improve them so that they graciously thank the donor, while also taking the necessary steps to start a long-term relationship with that supporter. We'll look at great thank-you notes for a variety of situations that nonprofit staff encounter daily, from first and repeat donors to event and corporate sponsorships.

We'll also touch on how often to say "Thank you!" and other ways to show your gratitude to your supporters.

You'll leave with an understanding of what goes into a great thank-you letter and several outlines you can use in your work immediately.

Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will present this webinar.