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Webinar: Introduction to Website Analytics - June 28

June 28, 2012 - 9:00am

How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We'll talk through the tools and strategies you can use to get the answers to these questions. Through demos of AWStats and Google Analytics (both free tools), we'll look at what these tools can tell you about your site and what the statistics mean. The seminar closes with a look at how you can fit analytics into your day-to-day processes.

By the end of the session, you will understand:

• What information website analytics tools can (and can’t) tell you about your website

• The core statistics that are useful to track for your own site

• Whether a tool like AWStats or Google Analytics will be sufficient to your needs – or if you have more advanced requirements

• How these tools work, at a high level

• How to integrate website analytics into your day-to-day work

Conducted by Laura Quinn

Laura is the Executive Director of Idealware. She has more than ten years of experience in using website analytics tools to understand visitor behavior, and what’s working and not working about a website. She’s used both AWStats and Google Analytics to analyze multiple websites. Prior to directing Idealware’s research, writing, and training, Laura founded Alder Consulting, a firm that specialized in strategizing, designing, and building powerful internet strategies for affordable budgets. Laura is a frequent speaker on nonprofit technology topics, and has conducted literally dozens of online and offline seminars.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.

This is an Introductory-level class.