Avoiding the Adverse Consequences of UBIT: Planning, Revising and Restructuring - Webinar
Financially squeezed nonprofits often seek to generate new revenue through new business ventures. But such efforts can carry serious legal, as well as economic, risks. This webinar will explore the unrelated business income tax (“UBIT”), how to define it, how to avoid it, and how to deal with the consequences of having “too much” of it.
Regularly badgered by Congress to limit “unfair” competition with for-profit businesses, the Internal Revenue Service consistently looks to impose UBIT on unrelated business taxable income at nonprofit organizations, including facility rentals and travel tours at large institutions like colleges and universities, revenue from joint ventures with for-profits, gift shop income from museums, investment income from anyone’s margin account, advertising revenue from small nonprofit organization newsletters, and everything in between.
Getting Started with Email Fundraising
Fundraising via email requires an understanding of a number of different elements - designing an email campaign, writing an email, avoiding spam filters, broadcast email tools, online donation tools, and more. We'll walk through what you'll need to know to design your own email fundraising campaign.
The agenda includes:
• Crafting Your Campaign
• Writing an Effective Email
• Choosing a Broadcast Email Tool
• Choosing an Online Donation Solution
• Track Your Success
By the end of the session, you will understand:
• How to design a email campaign with a story, arc, and timing that will appeal to your constituents
• Best practices in writing emails, including subject lines and asks
• What tools can help with sending emails and collecting online donations
• What metrics you should track to allow you to improve your campaign over time.
About Andrea Berry
Andrea oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
Getting Started with Online Conferencing and Seminar Tools
What better way to learn about online seminar (webinar) tools than via an online seminar? We’ll talk about the features that can help you conduct meetings or trainings over the Web – desktop sharing, slide shows, chat functionality, polls, voice conferencing, and more. Then we look at some of the free and affordable options, such as Glance, DimDim, Yugma, GoToMeeting, ReadyTalk, and Adobe Connect. We’ll close with some tips and tricks about conducting training via the web.
The agenda includes:
Measuring Your Social Media Strategy
Perhaps you have a Facebook site, a blog, a Twitter account, or a YouTube channel. Is it working? Is it worth the time? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.
We'll cover:
The pARTnership Movement
When businesses partner with the arts, everyone profits. Learn how businesses are using the arts to fuel innovation at work and how you can successfully partner with the businesses in your community. In this session, you will get a preview of Americans for the Arts' new visibility campaign directed to the business community and discover how you can get involved.
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