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Engage 2020 Initiative


Engage 2020 builds upon the Alliance's ongoing marketing programs and services at the Cultural Alliance and is focused on increasing cultural participation in our region by embracing three key strategies:

  • Conducting and analyzing research on emerging and changing patterns of cultural participation
  • Strenghtening and affirming Philadelphia's competitive advantage in arts and culture by helping high-performing cultural organizations to engage and retain audiences
  • Applying new technology and emerging social networks in the cultural sector