Join Audience Analytics

Audience Analytics is a strategic audience-development tool that helps arts and cultural organizations better understand and deepen their relationships with their current audiences and gain insight and access to potential new audiences. The tool is based on a community database of arts and cultural consumers compiled from participating organizations and exists in Data Center, an online tool developed by our partner on this program, TRG Arts.

Key Benefits of Audience Analytics: 

Understand your audience
Audience Analytics lets you analyze your own lists to find out more about your audiences including demographic information, buying habits, as well their attendance at other arts and cultural organizations. It can also help you to analyze the crossover between your audiences and your donors. TRG appends demographic information to approximately 70% of the data supplied at no additional charge, which allows participating organizations to pull free demographic reports.
 
Improve marketing effectiveness 
By better understanding where audiences are coming from and what activities they enjoy, organizations can tailor their message and target their outreach to not only engage new patrons, but get current patrons to return more often.
 
Trade mailing lists with other arts & cultural organizations
Audience Analytics gives you access to over 2.8 million culturally active households and simplifies the direct mail list trading process with other organizations to help you reach potential new audiences. Each organization maintains 100% control of their data through a permission-based request process.
 
Keep your data up-to-date with NCOA
The data in the database is run through the US Post Offices’ National Change of Address (NCOA) on a quarterly basis to ensure that you have the most current mailing address information. This reduces the number of returned pieces you receive from a mailing and keeps you compliant with new regulations regarding standard bulk mail. 

Eligibility:

Any organization where the majority of your programming is dedicated to arts, cultural or creative activities is welcome to participate in Audience Analytics. Participation is now open to non-members, which includes for-profit organizations. By broadening the types of organizations who participate, we hope to increase the pool of cultural consumers and increase our understanding of attendance trends. 

How to Join: 

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Complete the The Audience Analytics New Member Survey and contact Britney Hines-Boggs, Business Development Manager, at britneyh@philaculture.org or 215-399-3524. 

Pricing: 

Pricing for Audience Analytics is based on your organization's operational budget and membership status. 

We also have a payment plan for your convenience 

For questions, please contact Britney Hines-Boggs, Business Development Manager at (215) 399-3524 or britneyh@philaculture.org.

Audience Analytics is supported by the Pew Charitable Trusts.