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Marketing Associate

Uptown! Entertainment Alliance

MARKETING ASSOCIATE– Job Description

Relationships

Reports to Executive Director

Interfaces with Operations Staff, Marketing Committee of the Board, Resident Companies, Volunteers, and Project-based Contractors

Core Functions – The core functions of this position supports the Marketing/Public Relations plan of Uptown! Operations.  Expectations are to bring awareness of the theater, and its programming, to a broader audience by understanding the community, developing compelling messages and content, and delivering the content to the community.

 

Develop relationships with community businesses to facilitate the marketing of Uptown
Data Management; managing segmentation/targeting strategy.  List growth management
Manage the Ad Words account & report on Google Analytics
Prepare periodic press releases in conjunction with the Executive Director, and develop both personal and Company relationships with the Press.  Prepare Press Kits and maintain press archives for reference
Follow the Season Marketing Plan including Advertising and Social Media within the budget, determining effective timelines for each.
Social Media & Blog posts
Survey Distribution

Organize and facilitate mailing list for bulk mailings of seasonal and individual performance information
Coordinate ticket promotions
Attend monthly Marketing meetings

 

 

Salary Information

Hourly based at $18 hour
15-20 hours per week
Three-month probationary period at start; Annual reviews

 

Skill and Experience Qualifications

Both Mac and PC capable – critical
Microsoft Office:  Word & Excel  - critical
Internet, e-mail, and social media  - critical
Excellent oral and written communication skills – critical
Knowledge of Performing Arts – a plus
Non-Profit Experience – a plus
In-Design & Photoshop – a plus

 

Personal Attributes

Focused
Honest
Small-team contributor, with ownership
Timely response
Engaging
Takes initiative in the field
Creative
Research based ideas

 

 

 

To Apply

Please forward your resume to Leslie Telthorster at leslie@uptownwestchester.org.  Thank you!