Advanced Social Media Workshop - Oct. 28

Creating strong, measurable audience relationships via real personalities
with special guest presenter Ron Evans of Groupofminds.com

Social media is here to stay, but are you just making posts, or are you establishing strong bonds with your patrons that will lead them to share your info with their friends? How you write your posts is as important as the content of the posts themselves, and there are established and measurable best practices for doing this.

In this half-day hands-on tactical workshop, you'll learn advanced social media techniques covering:

• Social media "voice" vs. institutional "voice"
• Creating and following a posting formula to ensure consistency in your communications
• How to write social media posts that maximize user interactions (comments, "likes" and shares)
• Giving your social media presence personality and the benefits it brings
• Dealing with destructive comments and turning them into intelligent discussion
• Tying together your marketing channels to augment and reinforce each other
• Reviewing successful peer social media sites and dissecting the reasons for their success
• Measuring direct ROI from your social media activities

This workshop is for staff who have had been managing their organizations’ social media networks for at least six months. Space is limited and participation will be awarded on a first come, first served basis. Participation in this workshop is for those who work at Cultural Alliance member organizations and is limited to one person per organization.

BONUS: In advance of the workshop, your organization's social media presence will be evaluated by the presenter, and you will receive a customized, written report on the strengths and weaknesses of your current social media marketing channels, along with specific instructions on what you can do to improve your sites.

Workshops are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.