Business Planning - What it is and Why you Need it with Jason Alexander

If you're not using business planning to align organizational strategy with human, financial, marketing and other resources, you are missing the chance to optimize your organization's effectiveness and efficiency. This course introduces the processes of business analysis and planning, including financial and marketing analysis; defining strategic impact; establishing strategic priorities; projecting required resources; and establishing performance measures, as a practical approach to planning and organizational decision-making. Participants will work on an actual case study. Other course objectives include: understanding the concept of business planning and how it differs from other types of organizational planning; acquiring practical tools for analyzing your current program mix and evaluating the market and financial implications for new programs or ventures; and gaining knowledge of what to consider in assessing the full costs and benefits of creating programs or earned income ventures.