Building a Strong Corporate Fundraising Program

The downturn in the economy makes it even more critical for you to double your efforts in reaching out to corporations to negotiate mutually beneficial relationships. This course will provide a broad overview of

corporate philanthropy and fundraising to help you expand or diversify your organization's funding base. It will explore the traditional avenues of support through corporate foundations, matching gift programs, and

corporate contributions budgets. In addition, we will take an in-depth look at corporate sponsorship and cause-related marketing. The course will introduce real examples highlighting how corporations want to be

approached and what corporations want to receive for their philanthropic efforts. You will also benefit from a discussion about ethics in corporate fundraising and careers specializing in corporate philanthropy.