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Upgrading Your Donors (Webinar)

November 15, 2011 - 6:00am

Upgrading. Everyone knows they should do it, but what does it mean? How do you decide which donors to ask for more money than they are already giving? How do you avoid being rude? What happens if you don’t upgrade?

Hosted by Kim Klein, Partner, Klein & Roth Consulting.

In this practical and hands on webinar, you will learn:

1. Why asking donors for more money is critically important for building relationships

2. Programs to put in place that will help you with your upgrading efforts

3. How to segment donors and set priorities for each segment

4. How to ask for money while valuing the gifts you are already receiving

Level: Intermediate > Advanced

Who Should Attend: This webinar is geared toward established organizations that have a staff person in charge of fundraising, an adequate database with accurate up to date donor information, capacity to keep in touch with volunteers, send thank you notes and generally stay on top of details.