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The Executive Series: Social Media for Executive Directors

January 12, 2012 - 8:00am

As a decision-maker, you are responsible for figuring out which social media your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? In this session, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, we'll cover what's actually working for nonprofits -- and the strength and weaknesses of each tool so you can develop a strategy that is best suited for your mission.

Conducted by Andrea Berry

Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.