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Power Up Your Nonprofit: How to Increase Corporate Support through Sponsorship and Cause Marketing (Webinar)

January 18, 2012 - 7:30am

In this webinar, a fundraiser and a lawyer team up to teach nonprofit leaders and development professionals how to approach prospects and structure corporate partnerships while maximizing the benefit for their organizations. Attendees will learn the “do’s and don’ts” of cause-related marketing, including tips for securing and structuring corporate partnerships, along with critical tax and other legal considerations that organizations should know when negotiating cause-related marketing contracts.

Objectives:

1) Learn the process of how to put a cause marketing relationship together

2) Recognize do’s, don’ts and latest trends in cause marketing

3) Learn the laws that govern and potential pitfalls of noncompliance

4) Discover critical tools and strategies to protect you and your charity marketing contracts.