Essentials for Developing Long-Term Patron Relationships - April 18

Changes in technology and shifts in consumer behavior have changed the way arts organizations need to approach their audience-development efforts.  Based on Patron Technology’s newest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, this session covers the essential techniques you need to build long-lasting patron relationships using social media, e-mail marketing, websites, and CRM.

You’ll learn:

• Results of a five-year research study of arts patron online preferences
• How to maximize your Twitter and Facebook posts to engage your patrons
• Why e-mail  is still the most powerful digital marketing technique you have 
• Website design guidelines that will change patrons perception of your organization 
• Why Customer Relationship Management (CRM) paves the way for more effective marketing and dramatically better patron service.   

Following the seminar, those who are interested may attend a 30-minute product demonstration of PatronManager CRM, Patron Technology’s new box office, fundraising, and e-marketing system for small to mid-size organizations.

Presenter: Eugene Carr, CEO, Patron Technology

Who Should Attend: Executive Directors, Development Directors, Arts Marketers, and Box Office Managers