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Getting Started with Email Fundraising

May 3, 2012 - 9:00am

Fundraising via email requires an understanding of a number of different elements - designing an email campaign, writing an email, avoiding spam filters, broadcast email tools, online donation tools, and more. We'll walk through what you'll need to know to design your own email fundraising campaign.

The agenda includes:

• Crafting Your Campaign

• Writing an Effective Email

• Choosing a Broadcast Email Tool

• Choosing an Online Donation Solution

• Track Your Success

By the end of the session, you will understand:

• How to design a email campaign with a story, arc, and timing that will appeal to your constituents

• Best practices in writing emails, including subject lines and asks

• What tools can help with sending emails and collecting online donations

• What metrics you should track to allow you to improve your campaign over time.

Presented by Andrea Berry

This is an Introductory-level class

About Andrea Berry

Andrea oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.