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Email Marketing and Fundraising Part 1: Getting Started
June 14, 2012 - 9:00am
During part one of this two-part webinar, in an easy-to-follow process, we'll cover the seven steps you can follow to take your e-newsletter from boring to brilliant. We'll answer all of these questions and more:
What kinds of articles work best and how many should we include?
How can we use e-newsletters to move our supporters to act?
How long should our email newsletter be?
What should it look like?
What kind of graphics and photos should we include?
What's the most important part of an email newsletter?
Are there templates we can use?
Do we have to know HTML?
How do we get people's email addresses?
Can I send the email newsletter from Outlook or do I need to sign up for an email newsletter service?
How do we comply with the federal CAN-SPAM law and avoid the spam filter?
How can we measure the effectiveness of our emails?
We'll have plenty of time for your specific questions too.
Then on June 21, I will makeover your enewsletters.
www.philaculture.org/procalendar/2012/06/21/15148/email-marketing-fundraising-part-ii-makeoversEmail Marketing and Fundraising, Part II: The Makeovers will take place June 21, 2012.
Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com, will teach this webinar.
Event Details
June 14, 2012 - 9:00am
Registration Information
Event Fee:
145/ 90-Days of Webinars
Website Registration:
Contact Name:
Nonprofit Marketing Guide- Kristina
Contact Email:
