Primary tabs

Integrating Your Direct Mail, Email, and Social Media Fundraising

July 25, 2012 - 9:00am

With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.

During this webinar, we will:

Explore ways to integrate your marketing and fundraising tactics, both offline and online.

Look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving.

Show you how to integrate your marketing and fundraising tactics.

Look at how social media can be used to reinforce work you are doing with supporters in person.

Show you how to encourage your offline supporters to connect with you online and vice-versa.

As we explore different ways to get these channels working together, we'll identify ways to make your communications more consistent in print and online, while also selecting the best types of messages for each channel.

Rachel Hope Allison, strategist at Big Duck, online fundraising expert and all-around nonprofit communications geek, will present this webinar.