Public Art Evaluation: Principles & Methodology for Measuring Social Impact (Webinar)

When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context. Is there a reliable framework that can be the basis of good public art evaluation? And what are some simple yet effective evaluation methods that public art programs can implement?

These questions and more will be addressed in Americans for the Arts' ongoing work in measuring the impact of public art. Hear from Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery (NY) and recent PAN and Animating Democracy Blog Salon contributor.