Webinar: Measuring Your Social Media Efforts

You have a Facebook page, a blog, a Twitter account, and a YouTube channel. Are they working? Is it worth the time you’re putting in? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.

In this online seminar, you'll learn:

• Why you should measure your social media efforts
• What tools are available to help you
• How to use the measurement tools
• How to analyze the results

Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.