Plugging In: Marketing in the Digital Age

Join digital marketing guru Erik Gensler, President of Capacity Interactive (one of the country’s leading digital marketing consulting firms), for Plugging In: Marketing in the Digital Age. 

Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds.

Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.

Plus, network with your colleagues and create budding partnerships at our Resource Fair, featuring affiliates of the Creative Industry Network!

After learning how to better your digital marketing strategies please join us for a light lunch and an exclusive chance to meet with the Cultural Alliance’s Creative Industry Network. This network of businesses offers their services ranging from graphic design to human resources specifically for the non-profit creative sector.

About Erik Gensler:
Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the arts whose clients include some of the country's leading arts institutions including Pacific Northwest Ballet, the Goodman Theater, the Kennedy Center, and Jazz at Lincoln Center. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC. Erik has presented sessions and keynotes on digital marketing for conferences and organizations including Opera America, the League of Resident Theaters, Tessitura, Dance NYC, the Gamification Summit, the Arts & Business Council, National Arts Marketing Project, and New York Foundation for the Arts. He has guest lectured at Yale, Columbia and NYU and has been featured on the Carnegie Mellon Arts & Technology podcast series and webinars.