Re-Join Audience Analytics during our Mid-Subscription Deal

Now is your chance to rejoin Audience Analytics for the rest of this year’s subscription period (through June 30, 2016) at a 50% discount. This is your chance to access Data Center the program that over 90 organizations use to create targeted direct mail campaigns to find new audiences and conduct research on current patrons.

Join by January 29, 2016 and you will receive a 50% discount, but also lock your organization in for the renewal discount in May. Here are some of the other benefits of Audience Analytics:  

Understand your audience and stakeholders
Audience Analytics lets you analyze your own lists to find out more about your audiences including demographic information and buying habits, as well their attendance at other arts and cultural organizations. It can also help you to analyze the crossover between your audiences and your donors. TRG appends demographic information to approximately 70% of the data supplied at no additional charge, which allows participating organizations to pull free demographic reports.

Improve marketing effectiveness
By better understanding where audiences are coming from and what activities they enjoy, organizations can tailor their message and target their outreach to not only engage new patrons, but get current patrons to return more often.

Trade mailing lists with other arts & cultural organizations
Audience Analytics gives you access to over 2.8 million culturally active households and simplifies the direct mail list trading process with other organizations to help you reach potential new audiences. Each organization maintains 100% control of their data through a permission-based request process.

Keep your data up-to-date with NCOA
The data in the database is run through the USPS National Change of Address (NCOA) on a quarterly basis to ensure that you have the most current mailing address information. This reduces the number of returned pieces you receive from a mailing and keeps you compliant with new regulations regarding standard bulk mail.

If you have any questions about Audience Analytics and/or the discount, please contact me at 215-399-3534 or britneyh@philaculture.org.