Director of Marketing and Communications

How You Will Contribute

Creativity matters, more than anything else. The Director of Marketing and Communications is responsible for imaginatively articulating the mission and values of the Philadelphia Museum of Art to its audiences, both those who are loyal to us and those we want to engage. S/he must have a clear understanding of all that the Museum has to offer, be a passionate advocate for the Museum’s brand, and be a leader in fostering a clear understanding of the role that every division within this institution must play in helping us to fulfill its promise.

Reporting directly to the Director and Chief Executive Officer, this position will be responsible for the planning and oversight of all marketing and communications-related functions within the Museum. This includes the development and implementation of a comprehensive strategy that will serve to define and enhance public perceptions of the Museum, deliver key institutional messages, increase awareness of collections, exhibitions, and programs, and increase visitation both on site and online. 

Leadership and inspired management matter as well. Leading a team of approximately 22 professionals, the Director of Marketing and Communications has responsibility for guiding the day-to-day operations of the Division of Marketing and Communications, including the Editorial and Graphic Design, Marketing, and Communications departments, and effectively coordinating their work with the work of other divisions within the institution, most notably Membership and Visitor Services, Development, Education and Public Programs, and Information and Interpretive Technologies. 

Specifically, you will…

• Work under the supervision of the Director and Chief Executive Officer, and in consultation with the President and Chief Operating Officer to manage several critical functions within the Museum: marketing, communications, press relations, digital and social media, and editorial and graphic design.  In this capacity, you must demonstrate a nuanced understanding of the Museum’s mission and core activities and an ability to engage both key constituencies and new audiences.  You must also work effectively across the institution, coordinating many related communications activities to ensure that they reflect the institution and its core values.
• Shape a broad understanding and acceptance of the value of marketing within the institution and foster a culture in which each department is supportive of the Museum’s marketing goals.
• Have primary responsibility for the planning, creative direction, and implementation of marketing campaigns for the institution as a whole, special exhibitions, collections reinstallations, programs, special events, and new initiatives; the development of successful strategies for engaging the public through effective press relations and social media strategies.
• Supervise the Editorial and Graphic Design Department, which is responsible for a broad range of print and digital publications for the Museum, graphic design for the presentation of the collection, special exhibitions, and institutional advertising.
• Oversee the development of a digital communications strategy and, in cooperation with several other divisions within the institution, its implementation through digital marketing, e-mail and e-newsletter campaigns, social media, and the Museum’s website.
• Work in concert with other divisions and departments within the Museum—e.g., Audience Research, Membership and Visitor Services, Development, and Education and Public Programs—to assess audience and visitor data and develop engagement, resource allocation, and revenue generating strategies based on these.
• Prepare and manage budgets for individual departments, exhibitions, and projects.
• Identify, retain, and manage the Museum’s relationship with consultants and vendors who provide marketing and communications-related services. 
• Direct and supervise the work of exempt and/or non-exempt staff reports.
• Participate, as needed, in events organized by the museum for the benefit of its members or various constituent groups such as the Board of Trustees, Women’s Committee, and the Associates program.
• Serve as a representative of the museum in various professional organizations and events and maintains a strong and effective relationship with curators and scholars in the field, especially those at peer institutions in this country and abroad.
• Perform other duties as assigned by the Director.

We are seeking…

• A dynamic, energetic, and inspiring seasoned professional with significant management experience in the field of marketing and communications, project planning and implementation, budgeting, the development of marketing and advertising campaigns, brand engagement, the use of social media, and a familiarity with data analysis as it applies to visitor behavior and audience segmentation. Previous experience working in other cultural institutions is desirable.
• An MBA is required, and an MA in Art History, although not necessary, is preferred.  The candidate should be able to demonstrate the ability to work successfully with others including museum staff and trustees, and a diverse group of external constituencies including volunteers and donors, consultants and vendors.  Excellent written and oral communication skills are needed along with the ability to utilize a variety of software programs, databases, and other computing tools.