Primary tabs

Your End of the Year Fundraising Plan- Webinar

November 2, 2011 - 9:00am

You know that the holiday season is the time of year when the nonprofit sector as a whole raises the most money. Maybe you are doing an end-of-year direct mail letter. Maybe not. Either way, you can quickly create a multi-part email series to your supporters that goes out during the last six weeks of the year to raise more money for your nonprofit online.

Sounds like a lot of work? Not really, especially if you follow some of the plans we'll share during this webinar.

During this webinar, you'll . . .

Get the latest data on why a series of emails is more effective than a single email or a single direct mail letter.

Hear about the trends we've seen in recent year-end appeals, what you can learn from them, and how yours can stand out from the rest.

Get suggestions for several ways to structure an email series, including what to emphasize in each email and how to tie them together with a common theme.

Get ideas for the best calls to action to include in your emails.

How to quickly and painlessly put an online giving program in place if you don't already have one, so you can accept online donations after people click on your emails.

See how to use email to supplement an existing direct mail campaign, or to create a stand-alone campaign.

Learn how to use social media to support the email campaign.

Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will present this webinar.