Artist Professional Development Workshop
This workshop is geared towards all artists - break-out group discussions are based on your choice. Groups will discuss how to manage business aspects of an art career and marketing strategies - a detailed and practical overview of how to promote your work, copyright issues - overview of how to copyright your work and what rights it does and does not provide, healthcare for artists - recent changes in health care reform and what it means and will mean for artists,and starting your own business - an overview of the services provided by the NJ Business Action Center and how they can assist artists with starting a sole proprietor business in New Jersey.
This workshop will also provide copies of the “Opportunities and Resources for New Jersey Artists” publication, distributed by the New Jersey State Council on the Arts, that encompasses information on fellowship grants, residency programs, Arts Inclusion registry, and arts education.
The Show Must Go On
Webinar - Social Media Research for the Real World - April 7
This seminar is based on Idealware's extensive research into social media. We'll cover what's actually working for nonprofits -- and the strength and weaknesses of social media tools. We know the hardest part of getting started with social media is figuring out what tools your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? This seminar can help!
What we'll cover:
• A Five Piece Research Study
• Social Media for Specific Goals
• Facebook
• Twitter
• Blogs
• Photo and Video Sharing Sites
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
The Art of Nonprofit Story-Telling: In Writing, Orally & Digitally with Eric Wichner - March 24
One of the most effective tools a nonprofit has to raise funds and win support is through story-telling. It is an art that can be shared via publications and direct mail; verbally, from the elevator speech to a funder presentation; and online, using today's social networking tools. A well-told story inspires and compels action and distinguishes your organization from the masses. This course will explore the factors that make each type of presentation successful, so that you are utilizing all these communication tools effectively, maximizing support for your organization through skilled external communications.
Building a Strong Corporate Fundraising Program
The downturn in the economy makes it even more critical for you to double your efforts in reaching out to corporations to negotiate mutually beneficial relationships. This course will provide a broad overview of
corporate philanthropy and fundraising to help you expand or diversify your organization's funding base. It will explore the traditional avenues of support through corporate foundations, matching gift programs, and
corporate contributions budgets. In addition, we will take an in-depth look at corporate sponsorship and cause-related marketing. The course will introduce real examples highlighting how corporations want to be
approached and what corporations want to receive for their philanthropic efforts. You will also benefit from a discussion about ethics in corporate fundraising and careers specializing in corporate philanthropy.
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