Social Media Manager

Position Overview: 

The Social Media Manager (SMM) creates the strategy for all of the content distributed organically on PHS’s accounts (Facebook: PHS corporate; Philadelphia Flower Show, PHS Meadowbrook Farm, and PHS Pop Up Gardens: Instagram: PHS corporate and PHS Pop Up Gardens; Twitter: PHS corporate; LinkedIn: PHS corporate; Google Business: PHS corporate, PHS Pop Up Gardens, Meadowbrook Farm, and Flower Show) and writes/produces all the associated content. The SMM manages PHS’s larger online presence including the PHS Wikipedia, reciprocal links, etc., as well as via paid social media advertising. Additionally, the SMM reports on the success of PHS’s social media campaigns, creates resources to help internal and external partners spread the word about PHS’s work, manages the organization’s online community and provides customer service to PHS constituents. 

Primary Responsibilities: 

Develop, implement, and manage PHS’s organic social media content strategy across the organization’s current platforms including Instagram, Facebook, Twitter, LinkedIn, and Google Business. Open to investigating growth opportunities on new and emerging social media platforms as well 

Create posting plans according to the organic social media content strategy 

Manage and create organic and paid social media content  

Partner with internal & external partners on the management and execution of paid social strategy and campaigns 

Collaborate with other PHS teams to collect content from the field  

Run reports and analyze the success of PHS organic content 

Oversee any vendors and/or interns aiding in the implementation of social media campaigns 

Provide excellent customer service via social media and manage PHS’s online community 

Create written social media resources to help internal and external partners share the word about PHS 

On occasion, create and give presentations to help internal and external partners share the word about PHS 

Participate in all cross-functional PHS team meetings 

Collaborate with other PHS teams to provide services and incorporate different areas of PHS’s impact work into the social media strategy, when applicable 

Qualifications/Specifications: 

Minimum degree required: Bachelors degree preferred 

Years of experience: 4 – 7 years of experience  

Licenses/Certifications: N/A 

Driver’s License: N/A 

Knowledge, Skills, Abilities required for success   

Highly detail-oriented, excellent organizational skills, and ability to multi-task 

Excellent oral and written communication skills 

Strong customer service skills 

Comfort interviewing/working with people 

Understanding of digital and social culture and how to operate within it while reasonably and carefully upholding brand safety rules 

Understanding of how paid and organic content and strategies work together 

Video experience preferred 

Proven experience with social media scheduling platform (Sprout, Later, Hootsuite, etc) and social media analytics platforms (Sprout, Instagram Insights, etc) preferred 

 Physical Demands: This is largely a sedentary role; however, some physical demands are required. This includes the ability to lift files, open filing cabinets and bend or stand as necessary. 

Standard Hours (including travel, evening, and weekend hours) : Full-time, 40 hours per week some evenings, early mornings, and weekends necessary 

Flower Show requirements: Must be available to assist with Flower Show preparation mid-February through late March. Expected to work a total of (9) 8-hour workdays (=72 hours) with 75% (=54 hours) worked at the Show including 3 weekend days